October 22, 2009

baby einstein refunds

"As a result of the efforts of the Campaign for a Commercial-Free Childhood, the Walt Disney Company is offering a full refund to anyone who purchased a Baby Einstein video in the past five years. The refund offer is an important milestone in CCFC’s ongoing campaign to stop the false and deceptive marketing of baby videos."

I was thrilled to find out about the efforts of the CCFC! It seems amazing to me that they were able to pressure Walt Disney into offering the refund, even after they admitted a few years ago that these videos would not actually make your baby smarter.

The American Academy of Pediatrics recommends no screen time for children under the age of 2. I remember about a year ago France's broadcast authority banned French channels from airing TV shows aimed at children under 3 years old, to shield them from developmental risks it says television viewing poses at that age.

The CCFC website says, "The refund offer is a wonderful victory for families and anyone who cares about children. Recent research shows that screen time is not educational for babies. Now parents who purchased Baby Einstein DVDs, mistakenly believing the videos would make their babies smarter, can recoup their money."

Check out this fact sheet to learn more about why this is important and please spread the word to other parents.

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