The CEO of Sigg posted an update on their website today regarding his statements about the bottle liners. While it sounds like he is hearing that customers felt mislead, it also seems this statement of clarification is providing the company an opportunity to cap off and control their return/replacement program.
If you intend to send back your old Sigg bottles for replacements with the new Ecocare liner, you must do so by October 31, 2009.
I'm still on the fence about if I should send mine back. I want them to know that I feel mislead and have lost my trust in them. Should I take the new bottles? Should I simply write a letter? Which action will affect them more?
September 1, 2009
Dear SIGG Customer,
Last month, I wrote a letter to try and provide you with as much factual and historical information as I could in regards to the evolution of the SIGG bottle liner. I also suggested that people could email me if they had any questions and comments.
After reading and responding to hundreds of emails and viewing nearly as many blog & Twitter posts, I realize that my first letter may have missed the mark. What I should have said simply and loudly to all of our loyal SIGG fans is: I am sorry that we did not make our communications on the original SIGG liner more clear from the very beginning.
I have learned much over the past 2 weeks. I learned that many of you purchased SIGG bottles - not just because they were free from leaching and safe - but because you believed that SIGGs contained no BPA. I learned that, although SIGG never marketed the former liner as “BPA Free” we should have done a better job of both clearly communicating about our liner as well as policing others who may have misunderstood the SIGG message.
For over 100 years, SIGG has earned a reputation for quality products and service – and we do not take that for granted. From the day we made our announcement last month, we made a commitment consistent with SIGG values that we would offer anyone who is concerned about BPA an opportunity to swap their old SIGGs for new SIGGs with the new EcoCare liner. Today, I am announcing that this voluntary Exchange Program will be in place until October 31, 2009 to ensure that our customers have ample time to send their former liner bottles back to us should they choose to do so.
Once again, I truly apologize for the lack of clarity in our previous communications. All of us at SIGG hope that we will have an opportunity to regain your confidence and trust.
CEO, SIGG Switzerland