Here's an observation from a recent grocery trip. Now, you know that I am a fan of quality whole foods yet also trying to stretch our dollars.
I looked at 3 loaves of bread. All were decent, to be sure.
One is a nice bread from a bakery in Colorado. Seems like good quality.
It cost $4.49
The next bread is the store brand (Whole Foods). I read the label and realized the ingredient list is the same as the first loaf! While both loaves have no hydrogenated oils or high fructose corn syrup, they do have 20 ingredients.
Same ingredients, yet it costs $2.99
And finally, the loaf of bread that I think tastes great. It is made locally and the ingredient list is about as simple as a homemade loaf: 100% freshly stone ground whole wheat berries, water, honey, yeast, sea salt and nothing else.
But it costs the most at $4.79
My question is this: which would YOU buy?