March 12, 2008
phone book opt-out
Today I received 2 huge phone books (we have a few phone lines at the address) and they aren't even the "official" phone books. YIKES! What a waste of paper and energy to give these out. I don't know anyone who wants them (especially since they are not even the ones that the phone company provides). I know many people who don't even use those anymore since you can look up everything online. It is particularly telling that they even printed on the cover of this edition, "100 percent recyclable." No kidding.
I learned via Enviromom about a way to opt-out of receiving the phone book. I plan to call the companies that produce the book and ask to be removed from their lists. In addition, you can sign a petition (there's a petition for everything, isn't there?) asking companies to stop printing the huge books. I don't know that they will, as selling the ads gernerates literally billions of dollars.
Worth a try, though. Did you know the yellow pages industry produced 540 million books last year? Maybe if the advertisers know that no one is looking in the books, they'll stop buying the ad space. Maybe then they'll stop printing them.