January 14, 2008

tom's is SLS free

Way back in May I posted about what toothpaste I was using. One of the brands I mentioned was Tom's of Maine, but with the notice that their pastes do contain sodium lauryl sulfate (SLS).

The ingredient is considered safe by regulators (and Tom's, of course). Some people choose to limit their exposure to it. SLS is a foaming agent used in many body care products. I try to avoid it and buy shampoos and things without it.

Well, I recently saw that Tom's has finally released a line of toothpaste that is free of SLS. They have a new "patent pending" ingredient in place of the SLS. I don't know anything about it, other than it is called Glycyrrhizin and is a sweet-tasting compound purified from the root of the licorice plant.

While I still use the Jason Natural Cosmetics Sea Fresh Plus Coq-10 Toothpaste, I have been buying Tom's for my kids since they have some nice kid-friendly flavors (the strawberry and the mango are popular in our house). Next time I am at the store I might try a new tube of the SLS paste. There are some pretty interesting flavors available in the new line . . . fennel anyone?

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