May 30, 2007

organic brand chart

We know organic is good, but we should also know that it is big business. I came across this organizational chart of organic companies and who owns them. You may be surprised!

Did you know Boca is owned by Kraft? Cascadian Farm by General Mills? Stonyfield Farm by Danone?

Of course, being owned by a big company doesn't make a product bad per se. Personally, I try to read each product label to be sure the ingredients are what I want and then I also try to support local brands. I also try to avoid as much processing as possible (but that is another conversation). Faced with the choice of organic or not, I'd go organic.

The amazing chart detailing the organic brand "family tree" is credited to Phil Howard of Michigan State University. Nice work!

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